For social community managers, it is always important to find inventive ways to engage existing followers and entice new ones. Strengthening social community ties is crucial to creating passionate and loyal members. But, how do you find that right approach? Pentair, a global pool and equipment manufacturer, decided to test the waters, and Blue Flame Thinking helped them implement a unique strategy that united customers and reenergized the brand. Here are some of the ideas we kept in mind as we were building.
With its new brand identity, Byline Bank is ready to author the next chapter in its 100-year-long connection to the Chicago neighborhoods it calls home.
What does social media mean to your business?
Do you see it as a powerful component of your overall marketing strategy? Does it strike fear in the minds of your PR and HR departments at the possibility of an information leak or failed compliance?