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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.

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Bob Northway

Bob applies more than 30 years' experience helping marketers of science- and engineering-based products find their better.

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Bob Northway's recent posts

Look Who’s Talking, and Where

Bob Northway | Apr. 01, 2014

Take Advantage of New Channels to Capture the Voice of Your Target Customer
Today’s customers are empowered as never before. But, the channels that fuel customer independence can also provide unprecedented access to the voice of the customer—or VoC—enabling marketers to gain deeper customer insight and create more powerful marketing.

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