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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.


Carrie von Rosen

Carrie has over 20 years of hands-on creative problem solving, psycho-behavioral modification, and community engagement experience to assist clients in finding their better.

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Carrie von Rosen's recent posts

Data Detective: Are You Afraid of the Dark (Data)?

Carrie von Rosen | Mar. 14, 2017

A quick web search on the term “Dark Data” will give you chills. You’ll come across articles outlining its high cost and the security risk it poses, along with sensational statistics, like those quantifying 90 percent of all data as Dark Data. It’s understandably terrifying. But what exactly does it mean and more importantly, how can you use it to your firm’s advantage?


Data Detective: Digging for Analytical Treasure

Carrie von Rosen | Jan. 20, 2017

You’ve created great content, crafted a compelling call to action (CTA) and built a special landing page. But, do you still lie awake at night wondering if your campaign is bulletproof?  Will users find your most valuable content? Will they engage sufficiently to become your next customer? It’s through the application of analytics by data detectives that you can determine if your new campaign is working hard…or hardly working.


Data Detective: Building the Big Picture with Analytics

Carrie von Rosen | Jul. 06, 2016

Dream big? Start small.

We’ve all been there: an annual or quarterly meeting, a state-of-the-organization address, a corporate debriefing. Leadership carefully reviews where the company has been and boldly plots the course for where it will go. Visions are shared. Goals are set. Then, the rallying cry goes out to the troops:


Data Detective: Find Your Answers in Analytics

Carrie von Rosen | Mar. 04, 2016

Spying on People

Recently, a post went around Facebook wherein your kids answered questions about you. I decided to do this with my daughter and when we got to, “What do I do for a job,” she answered, in part, “You spy on people.” After collecting myself, I had to admit that, yes, in its simplest form, Web analytics is effectively “spying” on people—but only insomuch as an astronomer spies on the universe, a chemist spies on a reaction or a sociologist spies on a culture. It’s all about learning everything we can about an area of focus. In digital analytics, that would be user behavior.


The FUNdamentals of Incorporating Play Into Work

Carrie von Rosen | Jun. 03, 2014

Everyone knows the adage about Jack having no time to play and, thus, becoming less than sharp-witted. Yet, have you ever thought about how this saying might apply to your organization? "Work" and "play" are not mutually exclusive. In fact, work and play are nearly identical in both effort and action, with the exception of one key characteristic: fun.

Play = Work + Fun
So, what exactly is this magical thing called "fun," which has the power to transform a job into a joy?