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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.


Chris Beaudoin

Chris Beaudoin has over 34 years of experience in business-to-business communication, primarily in engineered products and services.

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Chris Beaudoin's recent posts

New Media Channels Add Power to Chemical Communications

Chris Beaudoin | Nov. 04, 2014

Chemical industry marketers have much to gain from the enhanced audience knowledge and message targeting that can be unleashed through digital and social media. If you do the basic upfront homework to frame your audience properly, you can use these technologies to achieve greater precision and reach than you may have thought possible.


Nurturing Insight: Switching on the Next Great Idea

Chris Beaudoin | Mar. 11, 2014

How often have you wished for that unexpected moment of insight when a jumble of information suddenly coalesces into a solution for an impossible problem? In fact, this is a skill that can be cultivated to help us better understand our markets or develop vastly improved products or services. Here are some thoughts on how to harness the power of perceptiveness.