Chemical industry marketers have much to gain from the enhanced audience knowledge and message targeting that can be unleashed through digital and social media. If you do the basic upfront homework to frame your audience properly, you can use these technologies to achieve greater precision and reach than you may have thought possible.
How often have you wished for that unexpected moment of insight when a jumble of information suddenly coalesces into a solution for an impossible problem? In fact, this is a skill that can be cultivated to help us better understand our markets or develop vastly improved products or services. Here are some thoughts on how to harness the power of perceptiveness.