Are your campaigns beating their benchmarks by reaching higher click and conversion rates at a lower cost per acquisition? If not, perhaps you’d like to get more out of your investment. Our recent collaboration with a national retail client is a stellar example of programmatic media buying in action. The campaigns we’ve launched over the past year continue to post strong metrics across the board. All data points we monitor, from total clicks and click-through rate to conversion rate and cost per conversion, have improved year over year.
- Websites with videos are 50 times more likely to be ranked on Google’s first page.
- Video keeps prospective customers on a site up to two minutes longer.
- Posting videos on landing pages can increase conversions by 86%.1
It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. The challenge is to stand out and claim a niche that describes your strengths and appeals to your target audience.
When you think of infographics, you probably think of them primarily as visual elements. But when you get right down to it, the real value of an infographic stems from the factual data and emotional insight it conveys. Yes, the visual presentation is essential to grabbing attention and communicating your thoughts, but at the heart of any effective infographic is a strategically sound marketing objective. With that in mind, here are a few tips for generating infographics that carry their weight in terms of advancing your marketing strategy.
The B2B space has many examples of successful marketing campaigns that integrate social media into the mix. But, there are still many firms that are reluctant to post sales messages or product information via social media because of sensitivity to legal or security issues. They’re uncertain about what they can say while remaining within the boundaries of often-strict corporate disclosure requirements.
Now that programmatic digital advertising has arrived on the scene, it's garnering more attention and attracting more media dollars. When you have mainstream financial services companies like American Express contemplating the shift of their entire online ad budget to programmatic media, you know you're on to something.1
Please Read the Prospectus Carefully
Everyone's talking about behavioral finance these days. As marketers, we know how important it is to pay attention to these biases when rolling out a new product or initiative. The same is true when it comes to investing: We all have emotional biases that influence our decisions. But looking at the financial news in recent months, I had to wonder: Is lunacy considered an emotional bias? That seems to be a potential explanation for situations like this: