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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.

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Dave Peterson

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Shh! Do Not Disturb—Disruptive Thinking Going On

Dave Peterson | Jan. 28, 2014

More and more, the marketing world is discussing the concept of disruptive thinking and how to apply it in their organizations. This requires a revolution. Luke Williams, well-renowned innovation strategy guru, comments on his website, disruptive-thinking.com, “In a business world of nonstop change, there's only one way to win the game: transform it entirely.”1

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