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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.

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Josh Stauffer

Josh has been developing software and websites for Fortune 500 companies for 12 years. As the Executive Vice President of User Experience, he manages and drives Blue Flame Thinking's digital practices from concept through development.

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Josh Stauffer's recent posts

Fanning Brand Affection: 5 Key Considerations in Virtual Merchandising

Josh Stauffer | Oct. 27, 2016

How do you translate offline brand affection into an online destination when retailing isn’t your main business? Focus on giving your website’s visitors reasons to spend time and money by capturing the virtual reflection of your physical community with these five essential design and development moves.

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Is Your Website Keeping Up With Evolving Google Search Algorithms?

Josh Stauffer | Aug. 27, 2015

Google constantly evaluates online behavior data to update its search algorithms and deliver quality information and excellent user experiences. How does your website stack up against some of these recent updates?

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Using Analytics, Data and SEO to Maximize Your Returns

Josh Stauffer | Apr. 02, 2015

Are you getting the most out of your marketing data? Do you wonder if your digital efforts measure up to companies, like Amazon, who have limitless data to mine?

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The Threat to Net Neutrality: How Worried Should CMOs Be?

Josh Stauffer | Jun. 30, 2014

As data-heavy content like streaming videos and other rich media becomes more prevalent, Internet service providers (ISPs) are looking for ways to offset the higher cost of the bandwidth necessary to deliver that content to consumer and business audiences. Verizon, AT&T, Comcast and others who control the so-called “last mile” of the Internet want to be compensated by heavy data users for the high proportion of bandwidth their content requires. While that may seem only fair from a business perspective, the effort to establish tiered pricing has triggered a firestorm of concern over the concept of “net neutrality,” the principle that access to the Internet should be freely and equally available to all.

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