How do you translate offline brand affection into an online destination when retailing isn’t your main business? Focus on giving your website’s visitors reasons to spend time and money by capturing the virtual reflection of your physical community with these five essential design and development moves.
Google constantly evaluates online behavior data to update its search algorithms and deliver quality information and excellent user experiences. How does your website stack up against some of these recent updates?
Are you getting the most out of your marketing data? Do you wonder if your digital efforts measure up to companies, like Amazon, who have limitless data to mine?
As data-heavy content like streaming videos and other rich media becomes more prevalent, Internet service providers (ISPs) are looking for ways to offset the higher cost of the bandwidth necessary to deliver that content to consumer and business audiences. Verizon, AT&T, Comcast and others who control the so-called “last mile” of the Internet want to be compensated by heavy data users for the high proportion of bandwidth their content requires. While that may seem only fair from a business perspective, the effort to establish tiered pricing has triggered a firestorm of concern over the concept of “net neutrality,” the principle that access to the Internet should be freely and equally available to all.