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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.

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Kate Bayer

Kate focuses on creating meaningful online interactions between brands and individuals as our resident expert on social media and inbound marketing.

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Beyond Words: How Businesses Use Visual Social Channels to Connect With Customers

Kate Bayer | Jun. 10, 2016

For many businesses, having a social media strategy means posting to LinkedIn, Facebook and Twitter. All are highly effective channels for communicating with current and prospective clients—both on a B2C and B2B basis. But with the use of Instagram and Pinterest soaring, these visual channels shouldn’t be overlooked when planning an integrated marketing campaign, especially now that Pinterest offers brand analytics to help measure the impact the channel has on marketing campaigns.

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