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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.


Lynne Gallegos

Lynne has been on the cutting edge of marketing for over 25 years, first as a Fortune 500 Brand Strategist and, now, as an agency leader.

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Lynne Gallegos's recent posts

Choosing Between Heart and Mind

Lynne Gallegos | Aug. 27, 2015

12 Ways to Find the Right Balance Between Emotion and Intellect in Your Marketing Messages

Winston Churchill once observed, “If you're not a liberal at twenty you have no heart, if you're not a conservative at forty you have no brain.” The British prime minister and orator may have been speaking with more than a hint of hyperbole, but his comment endures because some still believe—many marketers among them—that emotion and intellect are separate states of mind.


Buying Under the Influence

Lynne Gallegos | Mar. 31, 2015

Why Word of Mouth From These Four Groups Is Too Important for Manufacturers to Ignore

In the early 2000s, Malcolm Gladwell famously predicted we were entering “the age of word of mouth.”1 More than a decade later, it is safe to say that age has fully arrived. Today’s expanded channels for peer reviews, recommendations and referrals make word of mouth an independent driver of purchase decision-making. McKinsey research has found it’s a primary factor behind 20%–50% of all purchase decisions.2


It Takes More “Pull” to Drive Your Channel Today

Lynne Gallegos | Jan. 29, 2015

Five Essential Steps to Attract End Customers to Your Brand

Selling directly to the consumer or business end market isn’t for everyone. Product manufacturers of all sizes have long embraced the use of channel partners to expand their reach, grow revenue and better meet the needs of consumers and business end users. Statistics show more than 50% of manufacturers in the U.S. use independent sales reps either alone or in combination with direct sales reps.1 Many others go to market through a combination of independent distributors, dealers and/or other channel partners.


Your Marketing Must Address Four Stages of Decision Making

Lynne Gallegos | Oct. 09, 2014

Match Energy Marketing to Needs Across the Buying Journey

This is the final article in a special three-part series on marketing to today’s energy industry.

Expectations for marketing in today’s energy industry have been raised. It’s no longer enough to create awareness and generate leads for sales follow-up. Marketing is now expected to contribute to top-line revenue growth, providing clear evidence of ROI. But to increase the impact on overall business success, the role of marketing must expand to support each customer’s total buying journey and overall experience with the brand.


Launching Disruptive Technology in Today’s Energy Market: Seven Ways to Build Demand for Solutions They Have Yet to Imagine

Lynne Gallegos | Sep. 24, 2014

This article is part two in a special three-part series on marketing to today’s energy industry.

Not 10 years ago, many in the energy industry believed North American production of hydrocarbons had peaked. Yet in 2013, the U.S. produced 35% more natural gas than eight years earlier.1 Driving this remarkable comeback is a wave of innovation that continues to transform the industry today.


Millennials Are Taking Control in Oil and Gas: Three Ways Your Marketing Should Change to Win Them Over

Lynne Gallegos | Sep. 03, 2014

This article is part one in a special three-part series on marketing to today’s energy industry.

The energy industry is being transformed from within by the “Great Crew Change”—the influx of a new generation of entrepreneurs, investors, engineers and managers who are seizing opportunities created by the shale boom.


Don’t Let Big Data Inertia Hold You Back: Five Key Thoughts to Help You Get Started Now

Lynne Gallegos | May. 07, 2014

Is "big data" the 800-pound gorilla that keeps you awake at night? Confronting how to apply all of the customer information your company is currently compiling—and imagining all of the data you could be leveraging—can be paralyzing. But, experts say the longer you wait, the more you risk letting others gain competitive advantage.