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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.


Mike Meyers

Mike has been using his unique creative talents to craft award-winning communications for over 30 years. He enjoys helping clients find their better and building websites that make others feel at home.

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Mike Meyers's recent posts

A Payback With a Payoff: How a Timely Rebate and Targeted Strategy Led to Rapid Growth

Mike Meyers | Feb. 08, 2016

We all know that in the world of marketing, timing is everything. This is especially true when you are developing a digital media strategy—or when you want to showcase a special program. Brands can move the revenue needle with a smart mix of highly targeted digital media and the right offer at the right time. A combination of paid search, targeted display and retargeting can result in high click-through rates, strong conversions and impressive cost-per-lead metrics.


Pentair Dives Into 3-D Experience

Mike Meyers | Dec. 10, 2015

At the 2015 International Pool, Spa and Patio Expo (IPSPE), Pentair Pools wanted to make a big splash with their introduction of new products and innovations for the upcoming season.


Mobilize Your Sales Team With a Custom App

Mike Meyers | Aug. 27, 2015

Mobile apps are everywhere

With the swipe of a finger on your incredibly smart phone or tablet, you can turn off your lights at home, order a pizza, transfer funds to your checking account and call for a ride almost anywhere in the world. Thanks to apps, your personal life has never been easier or more empowered.


Make Your Website Feel Like Home

Mike Meyers | Aug. 20, 2014

The Best Websites Are Built Like Homes, Designed Around Brand
A marketing colleague of mine stopped by to see our new office in Chicago. After I gave him the grand tour of our open, collaborative and creative space, he smiled and said, “I feel like I’ve just walked through your website.”