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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.

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Mike Meyers

Mike has been using his unique creative talents to craft award-winning communications for over 30 years. He enjoys helping clients find their better and building websites that make others feel at home.

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Mike Meyers's recent posts

A Payback With a Payoff: How a Timely Rebate and Targeted Strategy Led to Rapid Growth

Mike Meyers | Feb. 08, 2016

We all know that in the world of marketing, timing is everything. This is especially true when you are developing a digital media strategy—or when you want to showcase a special program. Brands can move the revenue needle with a smart mix of highly targeted digital media and the right offer at the right time. A combination of paid search, targeted display and retargeting can result in high click-through rates, strong conversions and impressive cost-per-lead metrics.

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Pentair Dives Into 3-D Experience

Mike Meyers | Dec. 10, 2015

At the 2015 International Pool, Spa and Patio Expo (IPSPE), Pentair Pools wanted to make a big splash with their introduction of new products and innovations for the upcoming season.

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Mobilize Your Sales Team With a Custom App

Mike Meyers | Aug. 27, 2015

Mobile apps are everywhere

With the swipe of a finger on your incredibly smart phone or tablet, you can turn off your lights at home, order a pizza, transfer funds to your checking account and call for a ride almost anywhere in the world. Thanks to apps, your personal life has never been easier or more empowered.

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Make Your Website Feel Like Home

Mike Meyers | Aug. 20, 2014

The Best Websites Are Built Like Homes, Designed Around Brand
A marketing colleague of mine stopped by to see our new office in Chicago. After I gave him the grand tour of our open, collaborative and creative space, he smiled and said, “I feel like I’ve just walked through your website.”

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