We all know that in the world of marketing, timing is everything. This is especially true when you are developing a digital media strategy—or when you want to showcase a special program. Brands can move the revenue needle with a smart mix of highly targeted digital media and the right offer at the right time. A combination of paid search, targeted display and retargeting can result in high click-through rates, strong conversions and impressive cost-per-lead metrics.
Mobile apps are everywhere
With the swipe of a finger on your incredibly smart phone or tablet, you can turn off your lights at home, order a pizza, transfer funds to your checking account and call for a ride almost anywhere in the world. Thanks to apps, your personal life has never been easier or more empowered.
The Best Websites Are Built Like Homes, Designed Around Brand
A marketing colleague of mine stopped by to see our new office in Chicago. After I gave him the grand tour of our open, collaborative and creative space, he smiled and said, “I feel like I’ve just walked through your website.”