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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.

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Steve Schmieder

Steve continually calls upon his 30 years of marketing expertise to help clients and their brands get to a better place.

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Steve Schmieder's recent posts

Springing Forward

Steve Schmieder | Feb. 22, 2017

We’re happy to introduce you to the latest additions to the BFT team.

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Other Voices December 16, 2016

Steve Schmieder | Dec. 16, 2016

With an industry that is heavily influenced by newsworthy and timely events, there's always a lot to catch up on at the end of the week. Introducing BFT's "Other Voices," a feature that shares what you need to know now. Read below for more.

5 Ways To Build A Thicker Skin So You Can Go Through Life Smiling

Thick skin is not easy to build, but it’s important to look in the mirror daily and remember who you are and your worth. Darius Foroux reminds us all to avoid taking things personally, to stick up for yourself and others and to keep life in perspective. He also says being liked by everyone is an impossible mission.

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Other Voices December 9, 2016

Steve Schmieder | Dec. 09, 2016

With an industry that is heavily influenced by newsworthy and timely events, there's always a lot to catch up on at the end of the week. Introducing BFT's "Other Voices," a feature that shares what you need to know now. Read below for more.

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Other Voices: November 18, 2016

Steve Schmieder | Nov. 18, 2016

With an industry that is heavily influenced by newsworthy and timely events, there's always a lot to catch up on at the end of the week. Introducing BFT's "Other Voices," a feature that shares what you need to know now. Read below for more.

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Other Voices: November 11, 2016

Steve Schmieder | Nov. 11, 2016

With an industry that is heavily influenced by newsworthy and timely events, there's always a lot to catch up on at the end of the week. Introducing BFT's "Other Voices," a feature that shares what you need to know now. Read below for more.

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Other Voices: November 4, 2016

Steve Schmieder | Nov. 04, 2016

With an industry that is heavily influenced by newsworthy and timely events, there's always a lot to catch up on at the end of the week. Introducing BFT's "Other Voices," a feature that shares what you need to know now. Read below for more.

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The Fresh Faces of Blue Flame Thinking

Steve Schmieder | Sep. 30, 2016

We’ve recently enhanced our client services roster with some fresh faces and even fresher thinking. Meet the newest members of Team Blue:

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The Smart Stranger: How an Outside Perspective Boosts Creativity

Steve Schmieder | Sep. 15, 2016

The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond the obvious answers. That’s why including a fresh perspective can help lead to a more creative result.

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Mythbusting: 3 Mobile Misconceptions

Steve Schmieder | Jun. 17, 2016

Nobody likes to be labeled. Being painted with broad strokes rarely captures a true likeness and can lead to false impressions about mindsets, values and communication preferences.

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Clients Love What We Craft: Results

Steve Schmieder | Apr. 29, 2016

Blue Flame Thinking Crafts Ideas That Make Results Happen

You’ve probably heard all of these industry trends that promise eye-popping results—predictive analytics, demand generation, marketing automation. Who doesn’t love results? It’s what we thrive on as marketers. But, making results happen isn’t so easily prescribed.

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The App That's Making a Splash

Steve Schmieder | Apr. 20, 2016

Pentair and Blue Flame Thinking are proud to have our collaboration—the Pool IQTM app—recognized as a finalist in the world’s most coveted digital communications competition: The Webby Awards. This year, we’re up for a People’s Voice Award in the Professional Services Category. And, the voting is online, of course.

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2015 in Review

Steve Schmieder | Jan. 19, 2016

 “Sometimes you have to look back in order to understand the things that lie ahead.”

— Yvonne Woon

In the spirit of reflection, we’ve curated the following articles that were the most popular in 2015.

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Will Student Debt Ignite the Next Financial Crisis?

Steve Schmieder | Sep. 15, 2015

Creating a better-educated workforce doesn’t come cheap. In fact, the amount of student debt currently outstanding is close to $1.2 trillion…and rising. An estimated 40 million Americans—many of whom are Millennials and their parents—make up the borrowers. It is estimated that the average member of the recently graduated class of 2015 owes more than $30,000. As such, the cost of higher education is increasingly the subject of public debate.

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Blue Flame Thinking Account Team Finds Its Better x 6

Steve Schmieder | Aug. 27, 2015

Thanks to a busy and productive year with current and new clients, we’ve added some bright, fresh faces and brilliant strategic minds to our account management team. Allow us to introduce them to you:

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Collaboration Is Key to Differentiation and Success

Steve Schmieder | Aug. 27, 2015

Successful launches of new products hinge on the combination of insightful strategy, innovative creative and intuitive digital experiences, particularly in an already-saturated market. Throw into this mix social media acumen and smart, targeted delivery, and you have a recipe to elevate your campaign and differentiate it in a sea of sameness.

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Blue Flame Thinking Clients Bring Home the Gold

Steve Schmieder | May. 06, 2015

The solutions and results we create for clients are highly unique, but the acclaim they receive is strikingly similar. Just ask the two Blue Flame Thinking clients who were recently honored at the West Michigan Addy Awards.

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Lincoln Financial Goes Social to Win Customers

Steve Schmieder | May. 06, 2015

When Lincoln Financial wanted to pull new customers through its sales channel, they leveraged the high engagement potential of social media to cultivate richer dialog and build closer relationships among wholesalers, advisors and individual investors.

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Financial Marketing Is Changing Rapidly

Steve Schmieder | Jan. 22, 2015

Our New E-Book Helps You Ride the Crest of the Wave!

A new generation of financial clients awaits—connected, independent and empowered—and with vastly different expectations than those who came before them. Meanwhile, the enormous potential of online and social channels continues to grow, rendering your old lines of communication obsolete virtually overnight.

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‘Tis the Season for Sharing Inspiration

Steve Schmieder | Dec. 17, 2014

What Made Life Burn Brighter for You in 2014?

Author and physician Oliver Wendell Holmes said, “A mind, once stretched by a new idea, never returns to its original dimension.” It’s a belief we at Blue Flame Thinking take to heart.

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Mobile Use Patterns Across Generations

Steve Schmieder | Dec. 11, 2014

Four Ways Age Can Matter in Your Mobile Strategy

This article is part three in a special three-part series on why you must build your mobile marketing platform now.

Millennials continue to lead the surge in mobile adoption, as 81% of 25- to 34-year-olds now own a smartphone.1 Research firm eMarketer says Millennials are “young enough to value smartphones but old enough to be able to buy them, suggesting that they will be smartphone power users for years to come.”2

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We’re All Technology Companies Now

Steve Schmieder | Dec. 04, 2014

Financial Marketing 3.0 is upon us. It’s not a matter of if disintermediation is coming to the financial services industry, but what our response to it should be. In this series, we explore how the needs and attitudes of our target audiences are changing and what financial services companies can do to adapt and thrive in this new environment.

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Responsive Web Design: Today’s Best Route to Mobile Optimization

Steve Schmieder | Nov. 21, 2014

Three Keys to Ensure You Get RWD Right

This article is part two in a special three-part series on why you must build your mobile marketing platform now.

Online retailing has hit the “mobile tipping point” Internet Retailer reported in September. The magazine cited technology and digital measurement experts who said more than 50% of recent online retail activity had been conducted on mobile devices, the first time smartphones and tablets accounted for more than half of online retail activity.1 

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Blue Flame Thinking Award Hot Streak Continues

Steve Schmieder | Nov. 14, 2014

Blue Flame Thinking continues to make its mark in 2014 marketing award competitions, adding top Davey, W3, WebAward, and Tower awards to earlier Gold and Silver FCS Portfolio Awards. CEO Steve Schmieder says the award-winning performance reflects the agency’s uncompromising drive to resist the usual and demand something better.

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Go Mobile or Go Home!

Steve Schmieder | Nov. 12, 2014

Eight Keys to a Successful Mobile Launch

This article is part one in a special three-part series on why you must build your mobile marketing platform now.

Are you missing the chance to capture today’s mobile-empowered customers? Are competitors already using mobile marketing to win customers over? Some important facts to keep in mind:

  • 58% of American adults now own a smartphone.1
  • 42% own a tablet.2
  • 2 billion smartphones will be in use around the world by the end of 2014.3
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Is the Millennial Mindset Spreading?

Steve Schmieder | Oct. 24, 2014

Financial Marketing 3.0 is upon us. It’s not a matter of if disintermediation is coming to the financial services industry, but what our response to it should be. In this series, we explore how the needs and attitudes of our target audiences are changing and what financial services companies can do to adapt and thrive in this new environment.

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Are You a 3.0 Marketer?

Steve Schmieder | Sep. 24, 2014

Welcome to the brave new world of Financial Marketing 3.0. It’s a world in which the products and services we represent are increasingly being challenged by the financial apps users download and the social communities they choose to join. This shift is transforming what we market from a thing or a place into an action or experience—from a noun into a verb.

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Blue Flame Thinking Honored for Helping Clients Find Their Better

Steve Schmieder | May. 22, 2014

Call it a case of Better2.

First Blue Flame Thinking delivered impressive business results for two national clients, then its efforts were further rewarded with Gold and Silver Awards from the financial services industry’s prestigious FCS Portfolio Awards. The agency received a Gold Award for a print advertising campaign developed for Cetera Financial Group of Los Angeles and a Silver Award for a website created for a second national broker-dealer.

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Light a Creative Fuse

Steve Schmieder | Jan. 01, 2014

Getting to better. Welcome to the first installment of getting to better from your friends at Blue Flame Thinking. In our never-ending pursuit to help our clients challenge their brand, their industry and themselves, we look forward to sharing ideas and solutions that help all of us get closer to the ultimate goal to find your better.

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