If you’ve spent some time browsing Google over the last few weeks, you may have noticed something’s different. The ads that previously appeared on the right side of the page are no longer present. No, this doesn’t mean advertisers are less interested in reaching you. Instead, you’re seeing a pretty big change Google recently made to their paid search product, AdWords. If you’re running a paid search campaign, or thinking about one in the future, it’s important you understand this change and what it could mean for your brand. We’ve put together this guide to help you do just that.
My friends and I have noticed a change in our offices over the past few years. More and more, we’re seeing members of our own generation rising into management positions.
While paid search may be one of the most efficient paid media tactics for capturing purchase intent, tracking results in the most illuminating way can be difficult. Reliable insights that might drive future decisions can be elusive.
In our previous article on this topic, we explored how financial marketers might find intriguing possibilities for the use of programmatic media. In this article, we’d like to point out several issues you should consider if you’re thinking about a programmatic campaign and looking for a firm to partner with on the strategy and implementation of your campaign.