We’re happy to introduce you to the latest additions to the BFT team.
The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond the obvious answers. That’s why including a fresh perspective can help lead to a more creative result.
Pentair and Blue Flame Thinking are proud to have our collaboration—the Pool IQTM app—recognized as a finalist in the world’s most coveted digital communications competition: The Webby Awards. This year, we’re up for a People’s Voice Award in the Professional Services Category. And, the voting is online, of course.
- Websites with videos are 50 times more likely to be ranked on Google’s first page.
- Video keeps prospective customers on a site up to two minutes longer.
- Posting videos on landing pages can increase conversions by 86%.1
It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. The challenge is to stand out and claim a niche that describes your strengths and appeals to your target audience.
When you think of infographics, you probably think of them primarily as visual elements. But when you get right down to it, the real value of an infographic stems from the factual data and emotional insight it conveys. Yes, the visual presentation is essential to grabbing attention and communicating your thoughts, but at the heart of any effective infographic is a strategically sound marketing objective. With that in mind, here are a few tips for generating infographics that carry their weight in terms of advancing your marketing strategy.
Thanks to a busy and productive year with current and new clients, we’ve added some bright, fresh faces and brilliant strategic minds to our account management team. Allow us to introduce them to you:
With its new brand identity, Byline Bank is ready to author the next chapter in its 100-year-long connection to the Chicago neighborhoods it calls home.
Are you getting the most out of your marketing data? Do you wonder if your digital efforts measure up to companies, like Amazon, who have limitless data to mine?
Blue Flame Thinking continues to make its mark in 2014 marketing award competitions, adding top Davey, W3, WebAward, and Tower awards to earlier Gold and Silver FCS Portfolio Awards. CEO Steve Schmieder says the award-winning performance reflects the agency’s uncompromising drive to resist the usual and demand something better.
Call it a case of Better2.
First Blue Flame Thinking delivered impressive business results for two national clients, then its efforts were further rewarded with Gold and Silver Awards from the financial services industry’s prestigious FCS Portfolio Awards. The agency received a Gold Award for a print advertising campaign developed for Cetera Financial Group of Los Angeles and a Silver Award for a website created for a second national broker-dealer.