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Good thinking sparks action.

What is Blue Flame Thinking? It’s a different take on solving today’s marketing challenges, ours. You’ll find it infused in the articles below—the type of kindling that will keep your intellectual fires burning brightly.


Finding Their Better: Pentair Pools Takes Silver

Steve Schmieder | Aug. 02, 2017

Pentair took home the Silver at Chief Marketer’s PRO Awards for “Best Holiday or Seasonal-Themed Campaign.” Now, since awards are simply affirmations of outstanding results, we’d like to help Pentair show off those results.


Springing Forward

Steve Schmieder | Feb. 22, 2017

We’re happy to introduce you to the latest additions to the BFT team.


Other Voices: November 4, 2016

Steve Schmieder | Nov. 04, 2016

With an industry that is heavily influenced by newsworthy and timely events, there's always a lot to catch up on at the end of the week. Introducing BFT's "Other Voices," a feature that shares what you need to know now. Read below for more.


The Fresh Faces of Blue Flame Thinking

Steve Schmieder | Sep. 30, 2016

We’ve recently enhanced our client services roster with some fresh faces and even fresher thinking. Meet the newest members of Team Blue:


The Smart Stranger: How an Outside Perspective Boosts Creativity

Steve Schmieder | Sep. 15, 2016

The truth is familiarity can lead to familiar solutions. Sometimes, you’re just too close to the subject to see beyond the obvious answers. That’s why including a fresh perspective can help lead to a more creative result.


The App That's Making a Splash

Steve Schmieder | Apr. 20, 2016

Pentair and Blue Flame Thinking are proud to have our collaboration—the Pool IQTM app—recognized as a finalist in the world’s most coveted digital communications competition: The Webby Awards. This year, we’re up for a People’s Voice Award in the Professional Services Category. And, the voting is online, of course.


2015 in Review

Steve Schmieder | Jan. 19, 2016

 “Sometimes you have to look back in order to understand the things that lie ahead.”

— Yvonne Woon

In the spirit of reflection, we’ve curated the following articles that were the most popular in 2015.


Finding Their Better: Three More Clients Garner Awards

Dave Niemi | Dec. 10, 2015

We are here to brag on behalf of our clients. After all, they deserve all the recognition they get.


Pentair Dives Into 3-D Experience

Mike Meyers | Dec. 10, 2015

At the 2015 International Pool, Spa and Patio Expo (IPSPE), Pentair Pools wanted to make a big splash with their introduction of new products and innovations for the upcoming season.


Business Blockbusters: Exploring the Possibilities of Video

Dave Niemi | Dec. 10, 2015

What can video do for you? The statistics are very compelling:

  • Websites with videos are 50 times more likely to be ranked on Google’s first page.
  • Video keeps prospective customers on a site up to two minutes longer.
  • Posting videos on landing pages can increase conversions by 86%.1

Two Questions Every Product Launch Should Answer

Dave Niemi | Nov. 09, 2015

It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. The challenge is to stand out and claim a niche that describes your strengths and appeals to your target audience.


Putting the “Info” in Your Infographics

Dave Niemi | Nov. 09, 2015

When you think of infographics, you probably think of them primarily as visual elements. But when you get right down to it, the real value of an infographic stems from the factual data and emotional insight it conveys. Yes, the visual presentation is essential to grabbing attention and communicating your thoughts, but at the heart of any effective infographic is a strategically sound marketing objective. With that in mind, here are a few tips for generating infographics that carry their weight in terms of advancing your marketing strategy.


Blue Flame Thinking Account Team Finds Its Better x 6

Steve Schmieder | Aug. 27, 2015

Thanks to a busy and productive year with current and new clients, we’ve added some bright, fresh faces and brilliant strategic minds to our account management team. Allow us to introduce them to you:


Byline Bank Leverages Social Media to Keep Connected With Customers

Andrew Swanson | Aug. 27, 2015

With its new brand identity, Byline Bank is ready to author the next chapter in its 100-year-long connection to the Chicago neighborhoods it calls home.


Blue Flame Thinking Clients Bring Home the Gold

Steve Schmieder | May. 06, 2015

The solutions and results we create for clients are highly unique, but the acclaim they receive is strikingly similar. Just ask the two Blue Flame Thinking clients who were recently honored at the West Michigan Addy Awards.


Using Analytics, Data and SEO to Maximize Your Returns

Josh Stauffer | Apr. 02, 2015

Are you getting the most out of your marketing data? Do you wonder if your digital efforts measure up to companies, like Amazon, who have limitless data to mine?


Holiday Service and Cheers

Andrew Swanson | Jan. 08, 2015

This past December, our Chicago and Grand Rapids offices took time to volunteer and give back to the local community. This year, our team members spent time packing, painting, decorating and contributing to support local charities and individuals.


‘Tis the Season for Sharing Inspiration

Steve Schmieder | Dec. 17, 2014

What Made Life Burn Brighter for You in 2014?

Author and physician Oliver Wendell Holmes said, “A mind, once stretched by a new idea, never returns to its original dimension.” It’s a belief we at Blue Flame Thinking take to heart.


Blue Flame Thinking Award Hot Streak Continues

Steve Schmieder | Nov. 14, 2014

Blue Flame Thinking continues to make its mark in 2014 marketing award competitions, adding top Davey, W3, WebAward, and Tower awards to earlier Gold and Silver FCS Portfolio Awards. CEO Steve Schmieder says the award-winning performance reflects the agency’s uncompromising drive to resist the usual and demand something better.


Blue Flame Thinking Honored for Helping Clients Find Their Better

Steve Schmieder | May. 22, 2014

Call it a case of Better2.

First Blue Flame Thinking delivered impressive business results for two national clients, then its efforts were further rewarded with Gold and Silver Awards from the financial services industry’s prestigious FCS Portfolio Awards. The agency received a Gold Award for a print advertising campaign developed for Cetera Financial Group of Los Angeles and a Silver Award for a website created for a second national broker-dealer.